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Digital Marketing Manager

Atlantic Media is dedicated to equipping opinion leaders with breakthrough ideas and original insights. Its powerful brands, including The Atlantic, Government Executive, National Journal, and Quartz reach leaders across all sectors—consumer, business, media, and government.

Government Executive Media Group (GEMG) is Atlantic Media’s b-to-b division and the leading source of information and analysis for managers across the federal, defense and state and local sectors of government. Its media brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which hold market-leading positions and have fast-growing, digital-savvy audiences.

The Digital Marketing Manager will be a part of the growing Marketing Team and will directly report to the Senior Director Marketing. The Digital Marketing Manager is responsible for owning multiple lead generation programs, developing and executing strategic tactics to grow GEMG’s brand databases and audience reach across editorial products. The Digital Marketing Associate is also responsible for developing, monitoring, and analyzing data-driven campaigns to reach targeted audiences.

Key responsibilities include:

  • Develop engaging marketing campaigns to increase brand awareness and reach editorial audience and traffic goals
  • Plans and executes marketing campaigns focused on lead generation and lead nurturing.
  • Work directly with GEMG’s editorial teams and clients to develop, plan, and execute personalized events that meet the audience goals
  • Complete list research and secure new lists/prospects to develop audience for marketing
  • Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy. Assist with copywriting and editing for emails.
  • Apply outstanding organizational skills, excellent time management and judgment, and the ability to manage complex operations in a fast-paced environment.

Key Qualifications include:

  • 3+ years experience working in the marketing space
  • Experience in government market or advertising agency preferred
  • Possess an entrepreneurial spirit with a track record of initiative, high quality and service standard, and ownership of work.
  • Bachelor’s degree required

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.

2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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