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Director, Branded Marketing

Responsibilities

The director of brand marketing will work with cross-functional teams to develop, budget, and execute comprehensive marketing strategies to drive both brand fame and revenue for Quartz and our newest editions, Quartz at Work and Quartzy. These strategies and streams of work have B2B and B2C responsibilities.

For the trade (B2B):

  • Collaborate with internal stakeholders to develop messaging and positioning to help drive awareness for Quartz in the advertising community and among senior level marketers more specifically
  • Oversee the development and implementation of the brand strategy, calendar and plan of action including clear articulation to internal team with goal of consistently communicating Quartz value proposition to marketing and advertising communities
  • Collaborate with sales, product marketing and client services to develop effective sales enablement materials that help drive awareness, meetings and ultimately, sales
  • Continuously research and explore industry news and current trends to anticipate best positioning and marketing tools for our business
  • Prepare regular competitive analysis, insights and deliver proposed action in a way that is consumable and solutions focused
  • Work closely with PR to enhance visibility and objectives through earned trade media

For consumers (B2C):

  • Liaise with product and creative teams to pull appropriate promotional levers to drive traffic or “tune-in” and raise awareness for special projects, video series, product launches, etc to a consumer audience including some paid promotion, events and appearances
  • Coordinate with product marketing to liaison with partner platforms to ensure quality of brand assets and explore co-marketing opportunities
  • Work with PR and sales leadership where appropriate to coordinate earned promotional strategies to drive awareness of brand moments throughout the year

Additional responsibilities include:

  • Oversee the organization, execution and success of Quartz branded events and Quartz presence at some partner events and conferences
  • Manage and mentor a team of marketers and effectively defining what success looks like for the overall brand marketing team
  • Monitoring, measuring, optimizing, and communicating the efficacy of all paid efforts
  • Establish and manage a branding budget
  • Report on the success of marketing campaigns using pre-determined KPIs
  • Assist in development of market research studies
  • Negotiate with and manage relevant vendors.

 

Qualifications

  • Experience with social media, PR and influencer marketing best practices, technologies and recent innovation
  • Understanding of best practices for measurement of awareness and branding initiatives.
  • Experience with quantitative and qualitative user insights and brand strategy development.
  • Experience with managing a budget
  • Proven track record of driving results

 

About Quartz

Quartz was founded in 2012 to serve a new kind of business leader with bracingly creative and intelligent journalism that’s built for users first. It is now more than 230 people around the world, including more than 100 journalists, with a significant presence in New York, London, New Delhi, Hong Kong, Washington DC, Los Angeles, and San Francisco. Quartz has won numerous awards for its journalism, product, design, and sales leadership, including a prestigious Gerald Loeb Award. It is owned by Uzabase, the business intelligence and media company—and is now embarking on building its own operational team following its sale by Atlantic Media. You can read more about Quartz here, including the company’s values.

Enterprise Values

Quartz recruits talent for two salient attributes or qualities:

  • Force of Ideas: At the center of Quartz work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
  • Spirit of Generosity: Quartz seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct.  Quartz writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Quartz Media LLC is an EOE of Minorities/Women/Vets/Disability.

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