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Creative Strategist

CityLab, The Atlantic’s sister site devoted to the most pressing issues and innovative ideas shaping cities and neighborhoods, is looking for a Creative Strategist. Through original reporting, sharp analysis, and visual storytelling, CityLab informs and inspires the people who are creating the cities of the future—and those who want to live there. The site leads the conversation on building and living in the smart urban centers of today and tomorrow. From transportation and housing to technology and design to politics and entertainment, CityLab explores the trends shaping our urban future and captures the unmatched creativity and vibrancy of our increasingly urbanized world.

The Creative Strategist will play a critical role within CityLab, overseeing and executing the ideation and production of all native campaigns. Your primary pre-sales responsibilities will be to conceive content campaigns and assist in pitching the campaigns to potential clients. Your primary post-sale responsibilities include managing a network of freelance and in-house design and copy resources, oversee the production of content to meet and exceed the expectations of the clients.

You will be successful in this role if you excel at content marketing that provides value to not just our clients but also to our readers, have experience managing creatives to produce the best possible product, and the leadership and strategic skills to manage and build a content studio within an up-and-coming media brand.

Responsibilities include:

  • Conceiving unique, original, best-in-class branded content, marketing, and advertising campaigns that align with CityLab’s sensibilities, the advertiser’s objectives, and our readers’ needs
  • Using visual storytelling to create effective proposals and assisting in client pitch meetings
  • Assisting in the creation of marketing materials including social and ad copywriting
  • Overseeing the production of native campaigns, ensuring that all client needs are met
  • Managing and building a network of freelance and in-house design and copy resources

Qualifications of the Ideal Candidate:

  • Bachelor’s degree with 2+ years of relevant experience 
  • Exceptional communication and organizational skills coupled with a creative, unconventional mind
  • Knowledge of and passion for the digital media space and CityLab brand
  • The ability to make decisions in real-time with maturity, poise, and “grace under pressure”
  • Background/experience in copywriting
  • Network of potential freelance resources

 

Atlantic Media Values:
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in you, and everyone else.  In all of us, these are more aspirational than actual, but they are central in our intentions –

  • Force of Ideas:  At the center of Atlantic Media work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence.  Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
  • Spirit of Generosity:  Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct.  Atlantic Media writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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